Science Communication 101: Explaining Your Research to Non-Researchers & Friends

If you’ve ever tried to explain your research to someone outside your field, like a friend, parent, or someone at a party, you’ve probably seen that familiar glazed-over look. The truth is, even the most important science can get lost without the right approach. Communicating your research to non-researchers isn’t about simplifying it; it’s about making it relatable. Start with the why: Why does your work matter? Why should anyone care? Instead of diving into technical terms, paint a picture. If your research helps healthcare, reduces environmental impact, or reveals secrets of the universe, say that first, clearly and simply.

Avoid jargon. If you must use it, explain it like you would to a curious teenager. Use analogies, everyday comparisons, and real-world examples. Think of your research as a story that has a problem, a journey, and a solution. Keep it short; attention spans are limited, especially outside of academic settings. Most importantly, be passionate. Your enthusiasm is contagious and can fill gaps that technical language never could. When people feel your excitement, they’re more likely to stay curious and ask questions. That’s when real science communication begins, not when you finish talking, but when they want to learn more.